Movement Medicine is an outpatient physical therapy clinic located in Culver City and West LA. They specialize in a range of advanced services designed to support health and performance goals including Orthopedics, Physical Therapy, and Post-rehabilitation Exercise Therapy.
They approached me for help in establishing an identity that fits their long-term goal of expanding into multiple locations in LA.
PROBLEM
Their old branding was outdated and didn't match their goals. They had a website that was confusing and legacy. They weren't able to maximize it and wanted to create a new one that would help them with their long-term goal of expansion.
SOLUTION
Initially, they approached me to work on their website. After going through the Discovery Phase, we found out that a revamp of their identity was also needed since they didn't really have one. We realized that the new website will only be effective if everyone experiences the brand consistently across all touch points.
